Our Story

Every business has a starting point. Ours began in 1996, with a belief that flooring should be treated as a craft, not a commodity.

Before entering the flooring industry, Helen Holland trained and worked as a seamstress, running a dressmaking studio and hand-making wedding dresses. This gave her a deep understanding of textiles, materials, tolerances and finish — an attention to detail that would later define how flooring was approached.

As the flooring business developed, Helen became a qualified Interior Designer while running the company, deliberately expanding her technical and design knowledge alongside hands-on delivery. She made it her business to understand how homes are built, how sites operate, and how materials perform in real environments.

This combination of textile craftsmanship, interior design qualification and practical construction knowledge formed the foundation of New Homes Flooring from the outset.

Building on Experience

From the beginning, the business was built on strong construction knowledge as well as design expertise.

As the company continued to grow, Chester Fernandes joined after gaining experience with Bovis Homes, bringing
further exposure to large-scale development delivery, build programmes and the commercial pressures faced by site teams.

That shared understanding — combining material and textile expertise, interior design knowledge, and first-hand site delivery experience — strengthened the business further. It reinforced an approach focused on buildability, programme awareness and accountability on site.

Together, Helen and Chester steered New Homes Flooring through growth, change and challenge, shaping it into a contractor developers could rely on — not just to install flooring, but to take responsibility for it.

Our values

Our values guide how we make decisions, how we work with others, and how we run our business. They are not slogans — they are standards we hold ourselves to.

Integrity

Setting the Standard
In an industry where consistency is often lacking, we aim to be the benchmark. We lead by example through honesty, accountability and constant self-improvement. Our reputation matters, and we protect it by doing the right thing, even when it’s not the easiest option.

Commitment

Adapt, Innovate & Recycle
The flooring industry evolves — and so do we. We embrace change, invest in better methods, and adopt modern techniques that improve performance and sustainability. We operate on a re-use or recycle principle wherever possible and have worked for many years to reduce landfill dependency. This commitment is long-term, practical and continually evolving.

Quality

Foundations of Quality
Just as a floor forms the foundation of a home, quality forms the foundation of our business. We never compromise. From preparation through to finish, every detail matters. Our aim is to deliver flooring that performs properly, looks right, and stands the test of time.

Transparency

Clear, Honest Communication
From quotations through to installation and aftercare, we operate with clarity and openness. Clients should always know what to expect — no hidden surprises, no ambiguity. Straightforward communication builds trust, and trust underpins every successful project.

Service

Responsibility at Every Stage
Service means taking responsibility. From sourcing materials and managing waste, to clean, safe installations and reliable aftercare, we take ownership of every step. What we commit to, we deliver.

Why This Matters to Our Clients

Our story and values shape how we deliver projects today. They’re why developers trust us to represent their brand on site. They’re why homeowners feel confident in the finished result. And they’re why many of our client relationships last for years.

“Life is for living. As a home is for living in..” - Helen Holland

Work With Us

If you’re looking for a flooring partner built on experience, integrity and long-term thinking, we’d welcome the conversation.
Contact Our Team